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An Inconvenient Truth with Bump Williams: Sales Growth Strategy Misalignment
Manage episode 379787675 series 3470143
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In today's podcast Bump Williams shares an early read on the BWC growth strategy survey.
The results are...surprising.
The survey is sent to hundreds of retailers, wholesalers and breweries, and asks one simple question: What are your strategies for growth in the upcoming year?
The results are tallied, sorted by the most common answers, and analyzed to determine overlap amongst the companies in the 3-tier system.
One of the goals of the survey is to identify where there is alignment or common growth approaches in the 3-tier system. And where there isn't.
One big takeaway: The results show a lot of misalignment.
What does misalignment look like? Past surveys have shown breweries focused on innovation, while distributors focus on core brands, and retailers emphasize high-end products. Hard to grow when everyone is rowing in a different direction.
Listen in as Bump breaks down the survey results and provides guidance and action items for beer industry companies looking to build effective growth strategies for 2024.
Key Points
- Top 3 growth strategies for retailers, wholesalers, and breweries
- The divergence of growth strategies keeps getting wider
- How beer industry companies can use this information to align their own growth plans
Resources
- Learn more about how Bump Williams Consulting can help with your growth strategy
- Join the network of beer industry pro's
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