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Breaking the Mold: Transforming Sales Teams in the Beer Distribution Industry
Manage episode 361552920 series 3470143
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In today's podcast we hear from VxP's Bud Dunn and Brad White. VxP is a tool that can help your beer business substantially improve gross profit.
We dig in on this important question: Why are we afraid to show a gross profit to our sales reps? Basically, all other industries do it, why not beer wholesalers?
Key Topics
- Most common reasons why owners in the beer industry are hesitant to share gross profit information with their sales reps
- Beer company's that have successfully implemented a program to share gross profit information with its sales team
- How sales reps can use knowledge of gross profit margins to make better decisions about pricing, promotions, and other sales-related activities
Resources
- Learn more about how VxP can transform your sales team
- Sign up for the free beer finance newsletter
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