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Why User Feedback Can Be Your Weapon - Danny Morrow | BCL #301
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Episode 301: Danny Morrow, Co-Founder & CTO of Extend
In this episode of Behind Company Lines, host Julian Torres sits down with Danny Morrow, Co-Founder & CTO of Extend, to delve into the fascinating world of transforming the B2B landscape with consumer-focused design principles. Danny shares insights on how Extend brings the best of consumer experience into their B2B products, highlighting the significance of user-centric design and the extraction of valuable insights from user experiences. The conversation unfolds with a focus on the evolution of virtual cards, from their initial use in travel expenses to solving tail spending challenges. Along the way, Danny offers perspectives on navigating growth challenges, the long-term vision of the company, and the importance of hiring good talent. With a candid and engaging discussion, this episode of "Behind Company Lines" invites listeners to gain valuable knowledge and inspiration from the success story of Extend and its innovative approach to streamlining spend and empowering businesses.
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Chapters
1. Danny Morrow, Co-Founder & CTO of Extend (00:00:00)
2. Before Extend (00:00:55)
3. Bringing consumer experience into B2B products (00:01:15)
4. User-Centric Design (00:03:19)
5. Extracting User Insights (00:04:55)
6. Evolving Virtual Cards: From Travel Expenses to Tail Spend Solutions (00:06:28)
7. Virtual Cards: Streamlining Spend and Boosting Business" (00:09:38)
8. Partnered Innovations: Empowering Banks and Clients (00:13:32)
9. Navigating Growth Challenges (00:17:59)
10. Long-term Vision of The Company (00:19:33)
11. What's Hard Aout Your Job? (00:21:47)
12. Hiring Good Talent (00:22:11)
13. Smart Success: Lessons in Surrounding Yourself (00:25:03)
14. Crypto Doubts (00:26:03)
15. Early Days: Code, Dreams, and Growth (00:26:26)
16. Cultivating Connected Cultures (00:28:41)
17. Books Or People That Influence You The Most (00:32:17)
18. If you weren't working on Extend, what would you be doing? (00:32:54)
19. Where Can We Find You? (00:34:07)
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