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HexClad's Danny Winer Had to Lose it All to Find His $600 Million Winner
Manage episode 429529134 series 2517416
In 2016, Co-Founders Danny Winer and Cole Mecray launched the groundbreaking hybrid cookware brand – combining stainless steel and non-stick in a way that no other cookware brand had done before.
The scrappy duo completely self-funded the company by emptying their savings accounts, draining their 401Ks and maxing-out credit cards, and they originally packaged orders by hand and made deliveries in their personal vehicles. Everyone told them that a DTC model “would never work,” but Danny and Cole knew they could disrupt the market.
Fast forward to 2024, HexClad is outpacing the competition due to its patented technology, beautiful design and high-quality product innovation. HexClad is the first company to successfully marry stainless steel with non-stick, producing a “best of both worlds” product.
The durability and performance of stainless (excellent searing and temperature conductivity) with the ease and convenience of non-stick (super easy to clean, dishwasher safe, oven safe). Also, it’s the only non-stick on the market safe to use with metal utensils – pizza cutter, knife, whisk, etc.
The product is so well constructed that it has a lifetime warranty (most non-stick competitors last only 1-3 years).
Special Thanks to our Sponsor WeWork!
With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand
Special Thanks to our Sponsor WHOOP!
Use my special link and get a great deal on a new WHOOP 4.0.
WEAR IT ANY-WEAR
Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.
WAKE UP AT THE OPTIMAL TIME
Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.
MONITOR YOUR HEALTH
A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.
GET MORE ACCURATE DATA
5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.
TRACK METRICS 24/7
Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.
171 episodes
Manage episode 429529134 series 2517416
In 2016, Co-Founders Danny Winer and Cole Mecray launched the groundbreaking hybrid cookware brand – combining stainless steel and non-stick in a way that no other cookware brand had done before.
The scrappy duo completely self-funded the company by emptying their savings accounts, draining their 401Ks and maxing-out credit cards, and they originally packaged orders by hand and made deliveries in their personal vehicles. Everyone told them that a DTC model “would never work,” but Danny and Cole knew they could disrupt the market.
Fast forward to 2024, HexClad is outpacing the competition due to its patented technology, beautiful design and high-quality product innovation. HexClad is the first company to successfully marry stainless steel with non-stick, producing a “best of both worlds” product.
The durability and performance of stainless (excellent searing and temperature conductivity) with the ease and convenience of non-stick (super easy to clean, dishwasher safe, oven safe). Also, it’s the only non-stick on the market safe to use with metal utensils – pizza cutter, knife, whisk, etc.
The product is so well constructed that it has a lifetime warranty (most non-stick competitors last only 1-3 years).
Special Thanks to our Sponsor WeWork!
With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand
Special Thanks to our Sponsor WHOOP!
Use my special link and get a great deal on a new WHOOP 4.0.
WEAR IT ANY-WEAR
Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.
WAKE UP AT THE OPTIMAL TIME
Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.
MONITOR YOUR HEALTH
A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.
GET MORE ACCURATE DATA
5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.
TRACK METRICS 24/7
Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.
171 episodes
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