244 Dr. Valerie Daniels Carter on how she turned a vision into reality with 100+ franchise locations

Behind the Brilliance

THE SHOW

Dr. Valerie Daniels-Carter is founder and president of V&J Holdings, the largest female-owned franchise organization in the United States. As one of the best known fast-food operators in the United States with more than 130 units across multiple brands, Valerie has partnered with influential leaders like NBA legend Shaquille O’Neal to expand her operations. She sits on the board of the Green Bay Packers and is a minority owner of the Milwaukee Bucks. As a seasoned leader, Valerie has learned what it takes to create and sustain success when you don’t have a head start.

Valerie was candid about her challenges and how she persisted to create a life and career that aligns with her values. We covered a wide range of topics from how she landed her first franchise location to how she identifies great partners along with more personal topics like grief and her reflections on the role of family and faith in her life.

Behind Her Brilliance: Faith, Family, Friends, Passion

THE GUEST VALERIE DANIELS-CARTER | PRESIDENT, V&J HOLDING COMPANIES

Dr. Valerie Daniels-Carter is one of the most preeminent business owners in the United States. In addition to auspiciously commandeering several restaurants branded operations in the United States, she has been widely recognized for her adroit business ingenuity. She is the President and CEO of V&J Foods, Holding Companies, Inc. (V&J Holdings), a multi-brand/multi-state operation. It is recognized as the largest female owned franchise organization in the country. Dr. Daniels-Carter’s quick-service restaurant empire operations are comprised of Auntie Anne’s Soft Pretzels, Burger King, Coffee Beanery, Nino’s Southern Sides, MyYoMy Frozen Yogurt, Pizza Hut and Captain D’s Seafood along with numerous Real Estate ventures. Prior to establishing V&J Holding Companies, Inc., she worked in banking and finance.

TOPICS COVERED

How Valerie landed her first franchise location

Valerie’s secret to scaling to 100+ locations

How Valerie creates partnerships with other leaders

The role of faith in Valerie’s life and business

Valerie’s work in sports and philanthropy

Valerie’s reflections on grief and hard lessons

How Valerie thinks about work/life integration

And much more!