Success Using a Freemium Model with Mark Asquith

Behind The Membership with Callie Willows

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3y ago 48:22

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Mark Asquith, founder of Podcast Success Academy, is my guest on this week’s episode of Behind The Membership.

Mark’s membership story is a little different to most, not only because of its position as part of a wider ecosystem of businesses, but also because it has a whole tier that members can access for free!

In this episode Mark shares how Podcast Success Academy came to be and what inspired him to build it using the freemium model. He also shares how he’s building a community with two very definitive segments who share an interest in all of his products and the challenges he’s faced in getting his audience to take action.

Plus he explains how he’s going the extra mile to give his audience the best learning experience by plugging a gap of knowledge in the podcast industry, without the hard sell… And much more.

About Mark:

Mark Asquith is a serial entrepreneur who has built several globally successful businesses since he quit his real job in 2005.

Billed as the U.K. podcast expert, Mark is CEO & co-founder of Rebel Base Media, a podcast tech and strategy company that owns Captivate.fm, Poductivity, Podcast Websites, Podcast Success Academy & Rebel Base Studios and is well known as an insightful, thought-provoking and actionable podcast industry keynote speaker.

He's a wildly approachable Brit, Star Wars/DC Comics geek and believes that good business starts with being good to people.

Key Quotes:

“It's a fascinating model. People like it. I think people like that transparency of "all right, you're a host, but this other thing exists, and if I want that, it's extra, but you're not pushing it down my throat." Whereas a lot of people would have to upsell something”

“The ecosystem, this idea of growing a business or a set of businesses horizontally, not just vertically, was fascinating to us. It took a lot of patience.”

“Our goal is to be a place that everyone can come to learn. If they end up buying, all well and good”

Connect with Mark:

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