Tanner Chidester - Strategies from a $100M Coaching Business

Behind The Revenue

Summary:

Tanner Chidester from Elite CEOs discusses his experience in building a successful business consulting company. He shares insights into team structure, sales processes, and advertising strategies. The target audience for Elite CEOs includes trainers and business owners looking to scale their online businesses. The company primarily uses Facebook and Instagram ads to drive traffic and start conversations through direct messaging. The sales process involves booking calls with qualified leads, and the team focuses on maintaining a high show rate and closing rate. The chapter breakdown provides a comprehensive overview of the conversation. In this conversation, Tanner Chidester discusses various topics related to costs, talent acquisition, financing options, and AI bots in marketing. He emphasizes the importance of finding optimal talent at a reasonable cost and shares his approach to pricing and closing rates. Tanner also explores the use of Klarna for financing and the benefits of offering payment plans. He highlights the challenges and limitations of AI bots in sales and marketing and suggests that building bots for specific niches is more effective.

Takeaways:

• Elite CEOs is a business consulting company that helps trainers and online businesses scale their operations.
• The team structure includes setters, sales reps, and account managers, with a focus on different offers and avatars.
• The company primarily uses Facebook and Instagram ads to start conversations through direct messaging.
• The sales process involves booking calls with qualified leads, and the team emphasizes maintaining a high show rate and closing rate.
• The target audience for Elite CEOs includes trainers and business owners looking to scale their online businesses. Finding optimal talent at a reasonable cost is crucial for business success.
• Offering flexible pricing and payment plans can increase close rates and revenue.
• Klarna is a viable option for financing and can be integrated into the checkout process.
• AI bots in sales and marketing have limitations and may require manual optimization.

Chapters:

00:00 Introduction and Background
01:00 Team Structure and Roles
06:06 Target Audience and Avatar
08:09 Advertising Channels and Strategies
10:14 Conversion Process and Qualifiers
12:44 Video Content and Call-to-Action
14:10 Booking Calls and Qualification
15:05 Team Structure and Shifts
16:29 Backend Metrics and Performance
20:57 Team Location and Incentives
22:25 Compensation Structure
23:26 Costs and Talent Acquisition
24:02 Finding Optimal COOs
24:31 Flexible Pricing and Closing Rates
25:06 Exploring Financing Options
25:37 Payment Plans and Maximizing Revenue
26:22 Using Klarna for Financing
27:15 Simplifying the Financing Process
28:24 Integrating Klarna into the Checkout Process
29:16 Increasing Close Rates with Financing Options
30:13 Low-Ticket Products and Upsells
31:11 Closing Higher-Ticket Clients
32:47 Initiating DM Conversations
34:02 AI Bots and the Limitations
37:43 Building AI Bots for Specific Niches
38:35 The Challenges of AI in Marketing

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