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Proper Business Growth – Episode 162
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Proper Business Growth – Belk on Business – Episode 162
Growing a business is not easy. There are always hurdles that range from marketing on one end of the spectrum to meeting or hopefully exceeding customer expectations on the other.
To properly grow a business, there are steps both foundationally and logistically that need to be addressed. This week we will talk about the foundational, next we will discuss some of the logistics as it relates to team members.
Foundationally, the following needs to be analyzed at each step of the growth process:
- Is the avatar clearly defined and does our messaging and fulfillment process align with the avatar. Is there a specific industry or type of client that you are uniquely able to reach
- Be selective and purposeful as to the work or client you take on. Not every opportunity is a good opportunity. Wisdom in business (and in life) is knowing what to say “no” to.
- Have personnel that is in alignment with and is dedicated to the product and customer. Whether dedicated personnel for particular clients or in general personnel is involved with clients as a whole, personnel must be on board with the culture and message.
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