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Recode Media with Peter Kafka: Fox's digital ad guy wants you to use an ad blocker (Joe Marchese, president of advanced advertising, Fox Networks Group)
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Published on 12 Jan 2017. Fox Networks ad boss Joe Marchese talks with Recode's Peter Kafka about why he, an online advertising executive, encourages consumers to use ad blockers. Marchese argues that the relationship between advertisers and the public needs to be reset because people see ads as interruptive and advertisers are paying up for smaller and smaller slices of the pie. He also says all of Fox's ads on Hulu and its own websites should be skippable, and talks about the one time of the year when everyone wants to see advertising — the Super Bowl.
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