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Episode 4 - Joe De Sena, CEO of Spartan, 2 x NYT best selling author
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We welcome in 2021 with an episode featuring the CEO of Spartan and a 2-time New York Times Best Selling Author, Joe De Sena.
According to him, the No.1 “motivator” for our species is the “avoidance” of discomfort. JDS is the embodiment of the complete opposite. He started out in the pool cleaning business, had a successful career in Wall Street, and eventually established the most well-known race brand that holds obstacle racing events around the globe with millions of participants.
Interesting Fact - Joe walks around with a 44 Pound kettlebell wherever he goes including travelling abroad. Listen in WHY
You can sum up JDS as a person who seeks discomfort rather than avoiding it all the while living a healthy lifestyle.
If you feel like you’re losing motivation and slowly slipping away from your fitness goals, this podcast is a perfect listen to get you right back on track.
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