))
Almost Everything About Earning PR Has Changed. Here's the Scrappy Strategy that Gets Results.
Manage episode 407338773 series 3562311
Content provided by BevNET.com and NOSH. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BevNET.com and NOSH or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Social Media and influencer marketing is just the beginning of how the landscape of earned PR has changed, but Sara Brooks of Goldilocks PR comes to the rescue with years of experience and scrappy strategy that even the most emerging brands can make use of. Sara tells us how to pitch traditional outlets like the New York Times and Wall Street Journal, exactly how to get started with TikTok and content creation that feels authentic, and how and when to activate influencer partnerships that produce results.
42 episodes
Share
