))
Be Everywhere: Ghia's Billboard Breakthroughs in Out-of-Home Marketing
Manage episode 408165092 series 3562311
Content provided by BevNET.com and NOSH. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BevNET.com and NOSH or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ghia is taking the non-alcoholic market by storm and generating exposure with a thoughtful strategy that includes strategic out of home marketing. Melanie Masarin, CEO & Founder of Ghia, and Tom Shea of Adgile media explain how they decide when and where to put resources, how to track results (yes, it's possible!), tactical tips that help squeeze value from each campaign, and specific techniques that drive brand awareness.
35 episodes
Share
