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Data and Discipline. The Mastery Behind Biena Snacks' Newest Product Launch.
Manage episode 407338775 series 3562311
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When Biena Snacks launched their Tasty Thins line in the salty snacking category, they employed a high ROI, multi-layered retail activation approach that helped them rise to the top - fast. Find out which retailers they worked with first and why, the retailer marketing programs that drove velocity through the roof, and how they track and use data to build a formula for success.
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