))
How Fly By Jing Catapulted a Condiment Subcategory
Manage episode 407338770 series 3562311
Content provided by BevNET.com and NOSH. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BevNET.com and NOSH or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jing Gao popularized chili crisp with Fly By Jing in grocery retail and transformed Global aisles to include an entire set of the condiment. But, it wasn't easy. Jing talks about how building a DTC audience laid a foundation for retail, why the premium price tag was not only crucial to business health when investment was impossible to secure, but also an important step towards valuing Chinese culture, and how her version of chili crisp is traditional - not personal.
42 episodes
Share
