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Price It Right: A Case Study With Plant Press & Pricing Expert Scott Sanders
Manage episode 407338764 series 3562311
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Gross margin and velocity are two of the top indicators for success as a CPG business, and nailing the right price is key in getting both of those dialed in. Ariana Farahani of Plant Press is working on just that and we've called in pricing expert Scott Sanders to dive into a pricing model that accounts for distributor costs and trade spend to protect gross margin in the long term.
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