))
Private Label, Public Conversation - Candid Insights From a Former Buyer
Manage episode 407338760 series 3562311
Content provided by BevNET.com and NOSH. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BevNET.com and NOSH or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kim Greenfeld, former private label buyer for Whole Foods Market and Trader Joes, joins us to give a behind the scenes look into how to win at the private label game. Find out what kind of innovation gets a buyer's attention, how to protect brand equity, and how to know whether and when the private label game is right for your brand.
42 episodes
Share
