James d'Apice - Gravamen and Coffee and a Case Note

Beyond Billables

On the show this week, we welcomed back the always outstanding James d'Apice, founder of Gravamen, and 'Coffee and a Case Note'. Today, we answer one fundamental question I get a lot - can social media help you grow a real business?

For James, the answer is "absolutely"! As one of Australia's most prolific professional services content creators, James has been building a personal brand across social media for the last 5 years, and this ultimately has given him the ability to recently launch his law firm, Gravamen.

We discuss his motivations for launching the firm, what he hopes to achieve professionally and personally, and what he has learned in the first 6 months in business.

James spills many insights on social media for lawyers, and what he would do if he was starting out in 2024.

Aside from business, we also discuss our motivations as parents, trying to create businesses that fit with our family lives, and how the 'juggle' is a constant WIP.