Artwork

Content provided by Michael Bromley and Beyond Billables. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Bromley and Beyond Billables or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Net, lure or spear? A simple framework for your marketing

8:40
 
Share
 

Manage episode 409432714 series 3558240
Content provided by Michael Bromley and Beyond Billables. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Bromley and Beyond Billables or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this week's show, Mike dives into the "Net, Lure and Spear" marketing framework as a way to make better decisions on where you invest your marketing, BD and content investments.

Mike dives into the significance of distinguishing between these three elements when investing time and resources in marketing your business. Net fishing involves broad messaging and brand building, creating a lasting impression. Lure fishing targets specific industry problems with tailored content, while spearfishing is highly focused on individual relationships, often involving personalized communication.

Mike emphasizes the importance of making clear decisions regarding where to allocate time and money within these elements.

  continue reading

101 episodes

Artwork
iconShare
 
Manage episode 409432714 series 3558240
Content provided by Michael Bromley and Beyond Billables. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Bromley and Beyond Billables or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this week's show, Mike dives into the "Net, Lure and Spear" marketing framework as a way to make better decisions on where you invest your marketing, BD and content investments.

Mike dives into the significance of distinguishing between these three elements when investing time and resources in marketing your business. Net fishing involves broad messaging and brand building, creating a lasting impression. Lure fishing targets specific industry problems with tailored content, while spearfishing is highly focused on individual relationships, often involving personalized communication.

Mike emphasizes the importance of making clear decisions regarding where to allocate time and money within these elements.

  continue reading

101 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide