Our weekly podcast from Politics Home discussing all the ups and downs in Westminster. Please subscribe and share - and keep up with all the latest news on PoliticsHome.com. Got a question for the team? news@politicshome.com.
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War to Win Minds Ep. One: How Emotional Ads HIJACK Brains
Manage episode 436470701 series 2969869
Content provided by Matt Robison and Paul Hodes, Matt Robison, and Paul Hodes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Robison and Paul Hodes, Matt Robison, and Paul Hodes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Episode One of The War to Win Minds: The Hidden Psychology of Political Persuasion. A limited series where PhD psychologist Lauren Goldstein and veteran campaign manager Matt Robison break down political ads to show the science behind how political campaigns fight and win the battle for our brains. In this episode: how one brilliant Kamala Harris ad explains the two pathways into our minds, and which one really works to win elections.
*** WATCH ON YOUTUBE at https://youtu.be/ZDbNEHJ_pV4?si=9f4lHui08g0WG3je ***
00:00 Introduction: The Battle for Minds
1:03 Central vs. Peripheral Routes
4:26 The Central Route Explained
9:25 The Peripheral Route Explained
11:56 Analyzing Effective Political Ads
14:45 Kamala Harris's Ad Breakdown
21:52 Polling Insights and Strategy
25:00 Key Takeaways and Conclusion
694 episodes
Share
Manage episode 436470701 series 2969869
Content provided by Matt Robison and Paul Hodes, Matt Robison, and Paul Hodes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Robison and Paul Hodes, Matt Robison, and Paul Hodes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Episode One of The War to Win Minds: The Hidden Psychology of Political Persuasion. A limited series where PhD psychologist Lauren Goldstein and veteran campaign manager Matt Robison break down political ads to show the science behind how political campaigns fight and win the battle for our brains. In this episode: how one brilliant Kamala Harris ad explains the two pathways into our minds, and which one really works to win elections.
*** WATCH ON YOUTUBE at https://youtu.be/ZDbNEHJ_pV4?si=9f4lHui08g0WG3je ***
00:00 Introduction: The Battle for Minds
1:03 Central vs. Peripheral Routes
4:26 The Central Route Explained
9:25 The Peripheral Route Explained
11:56 Analyzing Effective Political Ads
14:45 Kamala Harris's Ad Breakdown
21:52 Polling Insights and Strategy
25:00 Key Takeaways and Conclusion
694 episodes
All episodes
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Similar to Beyond Politics
Our weekly podcast from Politics Home discussing all the ups and downs in Westminster. Please subscribe and share - and keep up with all the latest news on PoliticsHome.com. Got a question for the team? news@politicshome.com.
…
continue reading
"OPB Politics Now" is a weekly podcast that takes a deep dive into the hottest political topics in Oregon and the Northwest. Every Friday, OPB’s political reporters and special guests offer in-depth analysis, discussion and insight into candidates, events and issues.
…
continue reading
Cut through the noise with The Intercept’s reporters as they tackle the most urgent issues of the moment. The Briefing is a new weekly podcast delivering incisive political analysis and deep investigative reporting, hosted by The Intercept’s journalists and contributors including Jessica Washington, Akela Lacy, and Jordan Uhl. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The Seen and the Unseen, hosted by Amit Varma, features longform conversations that aim to give deep insights into the subjects being discussed. Timeless and bingeworthy.
…
continue reading
True crime investigations from The Atlanta Journal-Constitution. Veteran legal affairs journalist Bill Rankin takes you inside the courtroom to break down the story and the criminal justice system. This award-winning series investigates Georgia’s most important cases with fact-based reporting. Season 10 will focus on the historic indictment of former President Donald Trump in Fulton County, Georgia, led by District Attorney Fani Willis. Co-hosted by senior reporter Tamar Hallerman and editor ...
…
continue reading
Want to know what's really going on in Parliament House? Fran Kelly and Patricia Karvelas give you the political analysis that matters and explain what it means for you.
…
continue reading
Real debate without the hate! Become a supporter of this podcast: https://www.spreaker.com/podcast/the-more-perfect-union--3292862/support.
…
continue reading
Tough decisions rattle us all to the core. But for our guests on One Decision— the choices they are up against can also shape history. No pressure! They take us through all of their doubts, emotions and—sometimes unexpected--consequences. A fresh take on foreign policy. Hear the former head of Mi6, Sir Richard Dearlove alongside international journalists as they analyse, interview, and discuss.
…
continue reading
Podcast by Chapo Trap House
…
continue reading
Politics and Religion. We’re not supposed to talk about that, right? Wrong! We only say that nowadays because the loudest, most extreme voices have taken over the whole conversation. Well, we‘re taking some of that space back! If you’re dying for some dialogue instead of all the yelling; if you know it’s okay to have differences without having to hate each other; if you believe politics and religion are too important to let ”the screamers” drown out the rest of us and would love some engagin ...
…
continue reading
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