The Marketer’s Craft: The Art of Crafting Messaging that Sticks

Beyond Social

Ever wondered what it takes to be a stellar marketer? Spoiler: it’s not just about crunching numbers or churning out content.

In this episode of Beyond Social, Vitaly Veksler and Reggie Azevedo tackle the art and science behind killer marketing.

Vitaly and Reggie dive deep into the tightrope walk between creativity and strategy that sets exceptional marketers apart. They peel back the layers of how to position a brand so it strikes a chord with its audience and share the secrets behind those lightbulb moments that lead to impactful campaigns.

Get ready to unlock the magic of crafting messages that don’t just inform but genuinely engage. The duo delves into the psychology behind audience connection and the knack required to create marketing gold that resonates beyond the surface.

Join us as we explore how top-notch marketing goes beyond the mundane to touch hearts and minds, building lasting brand loyalty. With juicy examples and candid stories, Vitaly and Reggie showcase the brilliance and ingenuity that power successful campaigns.

From legendary ads to cutting-edge social media tactics, this episode is full of insights to ignite your creativity and elevate your marketing game.

Tune in and discover how to create brand messaging that isn't just remembered, but deeply felt!

Chapters:

00:00 - intro

1:30 - compelling messaging

6:20 - Mad Men’s marketing

11:45 - Airbnb’s marketing

15:10 - creativity & inspiration

16:20 - Reggie’s barber shop experience

18:03 - talent, creativity, luck - maybe?

19:25 - outro

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