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🎙️ Michael Solomon Interview
Manage episode 284284907 series 1185057
During episode 337, host B.L. Ochman interviews Dr. Michael Solomon, author of The New Chameleons: How to Connect with Consumers Who Defy Categorization. He quite literally wrote the book on marketing to consumers.
Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.
As a professor of marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”
- Video, Show Notes & Links: https://beyondsocialmediashow.com/337
- Connect with the show on social media
- Subscribe to the weekly eNewsletter
172 episodes
🎙️ Michael Solomon Interview
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
Manage episode 284284907 series 1185057
During episode 337, host B.L. Ochman interviews Dr. Michael Solomon, author of The New Chameleons: How to Connect with Consumers Who Defy Categorization. He quite literally wrote the book on marketing to consumers.
Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.
As a professor of marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”
- Video, Show Notes & Links: https://beyondsocialmediashow.com/337
- Connect with the show on social media
- Subscribe to the weekly eNewsletter
172 episodes
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