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Extended Cut: Testing your Fundraising Messages with Ronen Tal

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Manage episode 306871624 series 1953740
Content provided by Beyond the Bake Sale. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Beyond the Bake Sale or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

An extended cut of our episode with Ronen Tal.

Ronen currently oversees Nature Conservancy of Canada’s (NCC) Integrated Marketing & Fundraising department. His team interacts with donors at all touchpoints along their journey, from initial awareness of NCC to their first gift and, ultimately, to becoming a monthly donor or leaving a bequest.

In his own words, he loves the work because “It is complex and fun. Messy and full of opportunities to experiment. An Excel-driven playground that is only limited by our imaginations and the stories we tell donors.”Somewhere within the numbers lies a perfect spot for every organization, where spending is optimized and donors feel engaged. It is the search for this admittedly personal fundraising utopia that drives Ronen.

  continue reading

60 episodes

Artwork
iconShare
 
Manage episode 306871624 series 1953740
Content provided by Beyond the Bake Sale. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Beyond the Bake Sale or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

An extended cut of our episode with Ronen Tal.

Ronen currently oversees Nature Conservancy of Canada’s (NCC) Integrated Marketing & Fundraising department. His team interacts with donors at all touchpoints along their journey, from initial awareness of NCC to their first gift and, ultimately, to becoming a monthly donor or leaving a bequest.

In his own words, he loves the work because “It is complex and fun. Messy and full of opportunities to experiment. An Excel-driven playground that is only limited by our imaginations and the stories we tell donors.”Somewhere within the numbers lies a perfect spot for every organization, where spending is optimized and donors feel engaged. It is the search for this admittedly personal fundraising utopia that drives Ronen.

  continue reading

60 episodes

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