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19. Harnessing Emotions for Your Events
Manage episode 376706266 series 3301357
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Live events have the power to motivate, inspire and persuade. The way planners use music, decor, video, content, lighting (and more) can impact your attendees and help you reach your event goals. This week, my guest is Thomas Serrano, the President of Exclamation Group, a luxury boutique agency comprised of designers, makers, and doers who are passionate about meaningful and memorable events. We chat about creating unique experiences that use emotions to host impactful events.
About Thomas Serrano:
Exclamation’s Founder and CEO, Thomas Serrano, was raised, educated and began his professional career in product promotion and events production in the heart of the French centers of culture, style and luxury. Graduating from EDHEC Business School in Nice in 1998, he honed his talents at several experiential agencies in Paris working with leading brands from Chanel and Cartier to Citroën, Nespresso, and Microsoft.
In 2008, Thomas relocated to New York and launched Havas Luxe within Havas Worldwide. In 2017, Thomas created a new Havas offering: Havas Events North America. Focusing on corporate events, the agency produced innovative experiences for major brands including the Wall Street Journal, KPMG, Lazard, ExxonMobil and L’Oréal.
Looking to create a one-stop shop for corporate and luxury events, cultural and sports partnerships, Thomas launched Exclamation – "Events That Make A Point" – in January 2020. Thomas has been a guest lecturer at NYU, Columbia Business School, Parsons School of Design, Fashion Institute of Technology, as well as ESSEC Business School in Paris. He is often invited to speak in conferences, such as South by Southwest (SXSW).
After years of serving and working with nonprofit organizations, including LuxuryEducation Foundation (LEF), Thomas created his own foundation I.N.E.S (Initiatives for New Education and Socialization), an organization encouraging underprivileged teenagers in France to achieve their dreams.
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