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013: Creating New Customers with Digital Marketing - Allison Jasper, ATA

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Manage episode 238049745 series 2409637
Content provided by Archery Trade Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Archery Trade Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

ATA senior director of marketing & communications, Allison Jasper, talks about the ATA consumer marketing campaign - how it came about, advertising channels, and the expected outcomes. Allison explains how this campaign will be a great asset in driving new customers to ATA members to get their first taste of archery.

  continue reading

37 episodes

Artwork
iconShare
 
Manage episode 238049745 series 2409637
Content provided by Archery Trade Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Archery Trade Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

ATA senior director of marketing & communications, Allison Jasper, talks about the ATA consumer marketing campaign - how it came about, advertising channels, and the expected outcomes. Allison explains how this campaign will be a great asset in driving new customers to ATA members to get their first taste of archery.

  continue reading

37 episodes

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