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60 Ways You Can Market and Advertise Your Cleaning Business
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Do you feel stuck in finding new prospects? Are you wanting to know other ways to pull in cleaning leads aside from Bark, Angi List, Yelp, Thumbtack, and others? Definitely check out this episode.
Always keep your pipeline open. You always need that influx of potential clients. Without prospects in your pipeline, you're out of business.
Each prospect needs a touch point. A touch point is something they see or experience through your business that gets them to know you and your brand. These include the basics like phone calls, emails, mail, door-to-door, ads, and more.
Jeb Blount wrote Fanatical Prospecting. He says this...
- It takes 1-3 touch points to reengage an inactive customer.
- It takes 1-5 touch points to engage a prospect who is in the buying window and knows you and your brand.
- It takes 3-10 touch points if they're highly familiar with your brand and are not in the buying window.
- It takes 5-12 touch points to engage a warm inbound lead.
- It takes 5-20 touch points to engage a prospect that has soe familiarity of you and your brand.
- It takes 20-25 touch points to engage a cold prospect who doesn't know you and your brand.
The more you reach out, the more likely they'll ask for a walkthrough and/or proposal.
Below is a link to the list:
60 Ways You Can Market and Advertise Your Cleaning Business
Other resources:
Fanatical Prospecting by Jeb Blount
Apogee Mastermind application. Napoleon Hill defined the mastermind principle as "two or more minds working actively together in perfect harmony toward a common definite object." At Apogee, we meet in small groups each week to act as a peer group or a board of advisors to help both you and your business grow. We pool together resources and help each other through challenges, pitfalls, and wins. We're also planning on a live meetup in the near future, all included in the price of membership. I've been masterminding for years now and it's certainly changed my business for the better.
I teamed up with SpeakPipe. If you have any questions and would like to be featured on the show, go to https://www.speakpipe.com/BeyondTheMop and click "Start Recording". Record up to a 90-second question and you'll be featured on the podcast along with the answer(s) to your question(s). I'll put all of these together and will release them at a later date.
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