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How Shaking a Stranger's Hand Can Make You Millions In Your Cleaning Business
Manage episode 324285735 series 3334095
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In this episode, we talk about ways you can grow your business through networking and referrals. Your network is your net worth.
Referrals...build a list of people you know. These include friends, family, acquaintances, and strangers. As you add to that list, figure out who on that list is a decision-maker for a property that you'd like to clean. You can also use that list to ask for referrals to grow your business. Referrals brought in millions in extra revenue for Universal just by asking. Most of the time we're offered a referral without any sort of compensation. But sometimes we'll offer a percentage of any new contract in exchange for a bonus referral. It's a great way to grow your janitorial business.
Networking...this form of marketing has brought in more revenue than all of our other sources. We'll join networking groups, chamber of commerces, associations, and others to get around decision-makers and to grow our business. We never go in trying to sell our business. Instead, we go with the expectation of making friends. Friendship first and business later. It's those long-lasting relationships that led to growth within our company.
Resource mentioned:
https://academy.hubspot.com
This episode has been brought to you by Universal Janitorial Services. If you ever need cleaning in the DC area, we're here to help you. www.ujsinc.com
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