Artwork

Content provided by PRWeek Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PRWeek Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

'Ghosting has changed PR for the worst' - is this the solution? PRWeek podcast

24:33
 
Share
 

Manage episode 404975795 series 1563495
Content provided by PRWeek Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PRWeek Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What does new PRCA guidance on client-agency relationships say, and will it make a difference? The latest episode of PRWeek's Beyond the Noise podcast takes a look.

Our guest this week is James Crawford, MD at PR Agency One and a PRCA fellow who was among the people behind the trade body's updated Client Consultancy Partnership Charter. He is joined by PRWeek UK editor John Harrington and news editor Siobhan Holt.

Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

The Charter, released last week, includes among other things a new section on AI, more on transparency and diversity, and a commitment aimed at curbing ‘idea theft’ by clients. Other parts are intended to tackle client 'ghosting' and the use of advertising value equivalents (AVEs) in PR measurement.

Crawford discusses the background to the Charter, including some of the big trends in recent years that the updated document seeks to address, and talks about how it is intended to be used.

He highlights some of the main changes in the updated version that clients and agencies alike should know about.

Crawford also addresses why the Charter does not tackle payment terms and responds to some criticism that parts of the language used is non-committal.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

141 episodes

Artwork
iconShare
 
Manage episode 404975795 series 1563495
Content provided by PRWeek Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PRWeek Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What does new PRCA guidance on client-agency relationships say, and will it make a difference? The latest episode of PRWeek's Beyond the Noise podcast takes a look.

Our guest this week is James Crawford, MD at PR Agency One and a PRCA fellow who was among the people behind the trade body's updated Client Consultancy Partnership Charter. He is joined by PRWeek UK editor John Harrington and news editor Siobhan Holt.

Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

The Charter, released last week, includes among other things a new section on AI, more on transparency and diversity, and a commitment aimed at curbing ‘idea theft’ by clients. Other parts are intended to tackle client 'ghosting' and the use of advertising value equivalents (AVEs) in PR measurement.

Crawford discusses the background to the Charter, including some of the big trends in recent years that the updated document seeks to address, and talks about how it is intended to be used.

He highlights some of the main changes in the updated version that clients and agencies alike should know about.

Crawford also addresses why the Charter does not tackle payment terms and responds to some criticism that parts of the language used is non-committal.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

141 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide