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The ‘Upflation’ Formula: Halve the Ingredients, Double the Price

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Manage episode 425935289 series 3311220
Content provided by Bloomberg and iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bloomberg and iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

You’ve probably felt the pain of inflation. And you’ve also probably heard about shrinkflation — when companies respond to inflation by keeping their prices steady and making their products smaller. But have you heard of ‘upflation’?

It’s a new tactic consumer goods brands are using to get people shopping again. From whole-body deodorant to more genres of razor, companies are tweaking everyday essentials and jacking up the price. On today’s Big Take podcast, Bloomberg consumer goods reporter Leslie Patton tells host Sarah Holder where to spot upflation in the wild – and how to avoid paying extra for everyday products.

See omnystudio.com/listener for privacy information.

  continue reading

461 episodes

Artwork
iconShare
 
Manage episode 425935289 series 3311220
Content provided by Bloomberg and iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bloomberg and iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

You’ve probably felt the pain of inflation. And you’ve also probably heard about shrinkflation — when companies respond to inflation by keeping their prices steady and making their products smaller. But have you heard of ‘upflation’?

It’s a new tactic consumer goods brands are using to get people shopping again. From whole-body deodorant to more genres of razor, companies are tweaking everyday essentials and jacking up the price. On today’s Big Take podcast, Bloomberg consumer goods reporter Leslie Patton tells host Sarah Holder where to spot upflation in the wild – and how to avoid paying extra for everyday products.

See omnystudio.com/listener for privacy information.

  continue reading

461 episodes

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