Two Ways To Get Your Podcast Seen WITHOUT Posting More To Social Media | Ep 16

Big Vision Business Owners with Chantelle Dyson

In this episode, I'm moving social media to the side and sharing the TWO main methods for getting your podcast seen by the right people (i.e. your ideal clients), as well as dispelling the myth that podcast downloads are the measure of success of the podcast in your business.
This makes sure your efforts are best placed to promote your podcast and get it seen by your ideal clients, rather than getting it seen by anyone and everyone, so that you can leverage the podcast to get more leads, create a greater connection, and move potential clients towards becoming customers, all from your podcast episodes.
What You'll Learn In This Episode:
- Why who's downloading your podcast is more important than podcast downloads alone
- The two methods to focus on to get your podcast seen by more people, without posting to social media.
- The concept of creating a "contagion" with your podcast, and the psychology behind making a podcast that people WANT to share with their peers.
Best Moments:
"We don't care if we get 100,000 downloads. If those people aren't the right kind of people, they're not your ideal clients."
"There are ways to actually get more eyes on your podcast that don't just fall to social media."
"Your content has got to be worth listening to... where they wanna just keep listening to the next ones."
"We are all about creating a true connection with your audience, building a community around your podcast."
References:
Ep 13 of BVBO - How To Stand Out Online
Contagious - Jonah Berger
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Music by Kadien: Instagram | Spotify | SoundCloud