))
Shel Horowitz: Make a Difference and a Profit
Archived series ("Inactive feed" status)
When?
This feed was archived on October 21, 2023 07:14 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 152140514 series 1050501
Content provided by Archive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Archive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Is it possible to make a difference and still make a profit? Yes, according to our guest, green business profitability expert and best-selling author Shel Horowitz.
Shel Horowitz, Green and Profitable
Shel has been involved in environmental and social change movements his whole life. He is the publisher of Green and Profitable and the author of numerous books. His eighty book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, was a #1 Environmental category bestseller on Amazon, and has made the category bestseller list at least 30 times.
Shel’s e-book, Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle, shows consumers easy and affordable ways to go green. His Down to Business webzine was one of the first business publications to have a regular section on sustainability.
Shel was still a teenager when he started doing publicity and marketing for grassroots environmental and community organizations with zero promotional budget. There wasn’t even money available for stamps, so he hand-delivered press releases on a three-speed bicycle. Trained as a journalist, he first became aware of the power of the news media when a local paper refused to print meeting notices he wrote for a controversial group—but gave extensive news coverage to its refusal. Now, for over thirty years, he’s helped businesses, nonprofits, and community groups identify their key message and get it out to the public with little or no expenditure.
Please share this episode of Billions Rising's Self-Reliance Radio with your friends.
…
continue reading
Shel Horowitz, Green and Profitable
Shel has been involved in environmental and social change movements his whole life. He is the publisher of Green and Profitable and the author of numerous books. His eighty book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, was a #1 Environmental category bestseller on Amazon, and has made the category bestseller list at least 30 times.
Shel’s e-book, Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle, shows consumers easy and affordable ways to go green. His Down to Business webzine was one of the first business publications to have a regular section on sustainability.
Shel was still a teenager when he started doing publicity and marketing for grassroots environmental and community organizations with zero promotional budget. There wasn’t even money available for stamps, so he hand-delivered press releases on a three-speed bicycle. Trained as a journalist, he first became aware of the power of the news media when a local paper refused to print meeting notices he wrote for a controversial group—but gave extensive news coverage to its refusal. Now, for over thirty years, he’s helped businesses, nonprofits, and community groups identify their key message and get it out to the public with little or no expenditure.
Please share this episode of Billions Rising's Self-Reliance Radio with your friends.
5 episodes
Share
