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Free Weekly Business English Lesson #28
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Useful English Phrases for Business
Ideas and business
Put an idea into someone’s head
When you put an idea into someone’s head, you suggest something to them or lead them to start believing something.
Ex1.
My colleague put the idea into me head that I would be up for the next manager’s position. However, in the end it went to him instead!
Ex2.
Ms. Jones: There are some rumors going around that we might be heading for an M&A situation in the near future. A lot of people are worried about it.
Mr. Okamoto: Who put that idea into their heads? I’ll send out an all company email today to address the issue before it gets out of hand.
Get the wrong idea
When you get the wrong idea about someone or something, you get an impression that is untrue or incorrect
Ex1.
When Keiko from the sales department invited me out for dinner I got the wrong idea and thought it was a date, but it was just to get advice on her new client!
Ex2.
Ms. Jones: I’m sorry, but I can’t go along with the design of our new marketing campaign. Don’t
get the wrong idea or anything, the design is great. But I just don’t think that it fits our target market.
Mr. Okamoto: Well, I don’t think that we have time to totally revise it, but let’s have a meeting with the designers and see what kinds of changes we do have time for.
Float an idea
When you float an idea you lightly suggest something to see what others think about it.
Ex1.
I’m going to float the idea to my boss of teleworking once a week so that I don’t have to go into the office every day.
Ex2.
Ms. Jones: I really think that changing the color scheme and catch copy of the new marketing campaign would be possible before the product launch.
Mr. Okamoto: Okay, let’s float that idea at the meeting with the designers tomorrow.
A rough idea
When you have a rough idea about something you have the general idea of it, but not all of the details yet.
Ex1.
I have a rough idea of how to use CAD software, but not enough experience yet to be proficient at it.
Ex2.
Ms. Jones: So, do you know how to get to the conference on Friday? I’ll be meeting you there.
Mr. Okamoto: I have a rough idea of the location. If I have any issues finding you I will send you a quick message.
Ms. Jones: Great. See you there.
The foggiest idea
The foggiest idea is used to express that you know very little or nothing about something.
Ex1.
I haven’t the foggiest idea of how to write software. I deal solely with hardware and network systems.
Ex2.
Ms. Jones: Hello Mr. Okamoto. Are you here yet?
Mr. Okamoto: I’ve arrived to the exhibition center. But I haven’t the foggiest idea of where the conference room is!
Ms. Jones: Hang tight at the entrance. I’ll come and get you straight away.
Listen, shadow and learn!
Listen and shadow talk the lesson for the most effective results.
http://bizeigojutsu.com/freelessons
Intro music courtesy of www.bensound.com
Buzzword of the Week
Native advertising
Native advertising is a form of paid media where the ad appears (almost) to be natural content or to fit naturally in with the surrounding content. A good example of native advertising is the ads in your Facebook feed that are tailored to match your interests and browsing habits.
Ex.
Through native advertising we can really target our core customers without being too pushy and obvious as with direct mail.
Quote of the Week
Knowledge is invariably a matter of degree: you cannot put your finger upon even the simplest datum and say this we know. - T. S. Eliot (American Poet)
In other words, knowledge is such that even the smallest fact cannot be said to be 100% true. What we believe to be true falls between a range of false or nearly true, but never 100%.
Question of the Week
How is Halloween celebrated in America, and do grown-ups celebrate it?
(Answer in the audio)
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