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How To Craft Your Ideal Marketing Message
Manage episode 360612335 series 2908101
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Want to learn how to craft the ideal marketing message for your business? As part of their continuing series on the “1-Page Marketing Plan” book by Alan Dib, Chris Goldman and Peter discuss the right way to create messaging that resonates with your customers.
Tips on crafting your ideal marketing message include:
- Focus on being clear and authentic before being cute and clever
- Understand the customer, the company, and the problem being solved
- Create a coherent message to prevent customers from focusing solely on price
- Emphasize benefits of working with the company and consequences of choosing alternatives
- Aim for transformation in customers’ lives through the business offerings
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