))
Unlock The Power Of "Lean Marketing" With Bestselling Author Allan Dib
Manage episode 416283672 series 2908101
Content provided by Peter Wilson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter Wilson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join us as we explore Allan Dib's groundbreaking approach in his new book, "Lean Marketing." Building on the success of his bestselling "The 1-Page Marketing Plan," Allan introduces the concept of streamlining marketing efforts to maximize efficiency and minimize waste, similar to lean manufacturing principles. Throughout the webinar, he highlights the importance of avoiding "random acts of marketing" by implementing a focused strategy that aligns closely with business goals. Allan shares personal stories and practical advice, urging small businesses to adopt a lean approach for more impactful and efficient marketing outcomes.
116 episodes
Share
