It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Podcast #6 met Mascha Gerretsen over Content Marketing en Community Management
Manage episode 211931272 series 2336747
Content provided by Dharminder Biharie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dharminder Biharie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mascha is een vakvrouw als het gaat om content marketing en community management. Als consultant helpt Mascha ondernemers met strategische vraagstukken. Ze is zelfs zo goed, dat ze een boek samen met haar co-auteur heeft geschreven. Aan de hand van een voorbeeld van o.a. de Bijenkorf neemt ze mee wat er mis kan gaan. Het is de moeite waard om haar boek te lezen. Verkrijgbaar bij www.bol.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/bizzmodell/message
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37 episodes
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Manage episode 211931272 series 2336747
Content provided by Dharminder Biharie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dharminder Biharie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mascha is een vakvrouw als het gaat om content marketing en community management. Als consultant helpt Mascha ondernemers met strategische vraagstukken. Ze is zelfs zo goed, dat ze een boek samen met haar co-auteur heeft geschreven. Aan de hand van een voorbeeld van o.a. de Bijenkorf neemt ze mee wat er mis kan gaan. Het is de moeite waard om haar boek te lezen. Verkrijgbaar bij www.bol.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/bizzmodell/message
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Similar to BizzModell
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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continue reading
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continue reading
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