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Shaking the PPC Money tree | E29 with Jonathan Bland
Manage episode 378775982 series 3517689
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Jonathan Bland, Co-founder of Omni Lab Consulting, joins Emma and Ruta for an episode to talk about the world of PPC advertising specifically in the B2B space. We talk about the expectations senior leaders often have when it comes to PPC performance, proper measurement and what are some of the common mistakes marketers make.
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