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Blk Pod Festival Session: Black Podcast Boom with Nidia Serrano and Jazmine Henley-Brown
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In this session from the 2022 Blk Pod Festival, Nidia Serrano and Jazmine Henley-Brown sit down for a conversation about the Black Podcast Boom. More specifically, they’re breaking down the research and data from the 2021 Black Listeners Report from SXM Media and Edison Research.
They discuss how Jazmine got into the podcasting space, how the podcasting space is growing, and whether or not the industry is getting more diverse. They discuss the different trends they see in the industry, how large companies scout talent for new shows, and the role of video in amplifying audio in podcasting.
Nidia also talks about the role of podcasting when it comes to community building and socializing. Jazmine dissects the different growing genres of podcasts, from true crime to comedy, historical, and fiction. They discuss the power that podcasters have when it comes to ad reads and driving sales and what advertisers look for in podcasters before signing sponsorship deals. This is a great episode for anyone interested in the numbers and data associated with the ever-growing podcast industry, so tune in and take notes!
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