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The Ultimate Guide to the Affluent Market in the Beauty and Spa Industry
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Ever wondered how to tap into the potential goldmine that is the affluent market in the beauty and spa industry? Well, hold onto your seats because we, Lindsay Lowe and Jen Booth, are about to reveal the secrets behind this complex arena. We unravel the elusive 80/20 rule - your key to understanding that a huge 80% of your revenue is likely coming from just 20% of your clientele. We unlock the mystery of who these affluent customers are, from the mass affluent to the ultra affluent, and what truly matters to them.
We're not stopping there. We're going to guide you through crafting the ultimate luxury experience for these high-end consumers, personalizing each touch to resonate with their values. We'll discuss the importance of keeping them in the loop about your products and services, and how forging deep relationships can do wonders for your business. We'll also be sharing our insights on how a powerful tool like social media can keep these affluent customers engaged and interested. And finally, don't miss our discussion on the VIP experience - how a mattress store makeover serves as a perfect example of meeting the affluent customer needs and catering to their higher incomes. Get ready for a deep dive into the wealthy world of beauty and spa.
Do you have a question for Blondes in Business: Luxury Beauty Business Podcast? Send a text or leave a voicemail at 855.650.3445 or send us an email to hello@thephdprogram.com. We would love to hear from you.
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Chapters
1. The Ultimate Guide to the Affluent Market in the Beauty and Spa Industry (00:00:00)
2. Marketing to the Affluent Market (00:00:26)
3. Elevated Touches for Affluent Consumers (00:10:31)
4. Leveraging Social Media for Affluent Consumers (00:16:50)
45 episodes
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