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Fortnite, Dollar Shave Club And The Future Of Content Marketing
Manage episode 227026595 series 2130014
Content provided by David Bloom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Bloom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
I hosted a great panel on the future of content marketing at this week's Digital Entertainment World conference in Los Angeles, with top executives with Twitch, Fandango, Machinima and CreatorIQ. Content marketing can include everything from movie trailers to live events to influencer partnerships to what the video game Fortnite did last week with EDM star Marshmello. And as the contest for audience attention gets tougher and tougher, more brands are opting for content marketing as a way to reach engaged, highly targeted audiences. Give a listen to what some of the best in the business are doing in this burgeoning field.
--- Support this podcast: https://podcasters.spotify.com/pod/show/davidlbloom/support106 episodes
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Manage episode 227026595 series 2130014
Content provided by David Bloom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Bloom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
I hosted a great panel on the future of content marketing at this week's Digital Entertainment World conference in Los Angeles, with top executives with Twitch, Fandango, Machinima and CreatorIQ. Content marketing can include everything from movie trailers to live events to influencer partnerships to what the video game Fortnite did last week with EDM star Marshmello. And as the contest for audience attention gets tougher and tougher, more brands are opting for content marketing as a way to reach engaged, highly targeted audiences. Give a listen to what some of the best in the business are doing in this burgeoning field.
--- Support this podcast: https://podcasters.spotify.com/pod/show/davidlbloom/support106 episodes
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…
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continue reading
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continue reading
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continue reading
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continue reading
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