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Billion-Dollar NBA Video Game; $350 Nike Sneakers
Manage episode 225191980 series 1507915
Content provided by Bloomberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bloomberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Scott Soshnick, Michael Barr and Eben Novy-Williams discuss a host of issues related to the business of sports, including the National Basketball Association's billion-dollar deal with Take-Two, securing the star power of LeBron James and others in the popular sports video game. The deal allows Take-Two's 2K studio to continue making its NBA 2K video game. Also discussed is Nike's new sneaker, unveiled earlier this week, that tracks performance in real time, allowing the company to give weekend warriors athletic tips and also sell them more products. The sneaker, which costs $350, needs regular charging and doesn't require tying of laces. In addition, discussed is John Skipper's task at DAZN, which the former ESPN president is trying to turn into the leader in direct-to-consumer sports.
Hosts: Scott Soshnick, Michael Barr and Eben Novy-Williams
Producer: Jessica Summers
Running time 14:42
See omnystudio.com/listener for privacy information.
948 episodes
Share
Manage episode 225191980 series 1507915
Content provided by Bloomberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bloomberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Scott Soshnick, Michael Barr and Eben Novy-Williams discuss a host of issues related to the business of sports, including the National Basketball Association's billion-dollar deal with Take-Two, securing the star power of LeBron James and others in the popular sports video game. The deal allows Take-Two's 2K studio to continue making its NBA 2K video game. Also discussed is Nike's new sneaker, unveiled earlier this week, that tracks performance in real time, allowing the company to give weekend warriors athletic tips and also sell them more products. The sneaker, which costs $350, needs regular charging and doesn't require tying of laces. In addition, discussed is John Skipper's task at DAZN, which the former ESPN president is trying to turn into the leader in direct-to-consumer sports.
Hosts: Scott Soshnick, Michael Barr and Eben Novy-Williams
Producer: Jessica Summers
Running time 14:42
See omnystudio.com/listener for privacy information.
948 episodes
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Similar to Bloomberg Business of Sports
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…
continue reading
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…
continue reading
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