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31. What Advocates Need to Know About the Creator Economy with guest Ashwath Narayanan
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You may have heard about the “creator economy” and think it has nothing to do with politics or advocacy. It’s time to think again.
How we communicate with each other is constantly evolving in the digital age. Advocates who adapt to and embrace these changes will have a significant advantage when it comes to winning policy and political campaigns.
I recently had the opportunity to speak with Ashwath Narayanan, Co-founder & CEO at Social Currant, a Gen-Z-led, DC-based managed service that matches social impact organizations and nonprofits with mission-aligned influencers and content creators across social media platforms.
In today’s episode, Ashwath and I discuss how advocates can leverage new tools and opportunities to reach and influence their target audience - be it voters, lawmakers, or the general public.
We explore the advantages of connecting on a deeper level with creators and examine past campaigns in which influencer marketing helped organizations not only reach but surpass their goals.
In this episode you’ll learn:
05:13 — Micro trends that are driving the creator economy.
07:58 — Evidence or data that proves this strategy leads to people taking action.
10:55 — How they go about finding the right influencers and the back-end work it requires.
12:45 — The start-to-finish steps on working with creators.
15:00 — What kind of budget you might need.
17:34 — The hesitation to take the leap into social media marketing vs. traditional lobbying.
22:57 — How the concept of asking trusted members of the community for advice is timeless.
25:30 — Changing the narrative so we can be drivers of culture.
EPISODE RESOURCES:
Ashwath can be reached at ashwath@socialcurrant.co - IMPORTANT: let him know that the Blueprint for California Advocates podcast referred you!
Find him on Instagram at @ashwathhhh
Learn more about Social Currant at https://socialcurrant.co/
Connect with the Social Currant @socialcurrant on Instagram, Twitter, Facebook & LinkedIn.
Click here for the full transcript and video.
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