34. How to work with Celebrity Advocates with guest Earl Dos Santos

Blueprint for California Advocates

I have the pleasure this week of talking with Impact Strategist Earl Dos Santos. Earl supports creators like Julia Louis-Dreyfus and other mission-driven celebrities to leverage their creativity and platform to drive real change in the world. Earl's journey is not your everyday story. With a background in digital marketing, like many of us, he was compelled to get involved in political action after the 2016 presidential election. After working on several political campaigns, he created a unique – and exciting – niche: helping high-level influencers maximize their impact for the causes they care about. What you'll learn in this episode: 00:19 - It started after the 2016 election 02:22 - Leveraging Celebrity Influence for Political Advocacy 05:32 - The Power of Digital Marketing in Advocacy 07:02 - Forget DC, look to Sacramento 09:30 - Navigating the World of Celebrity and Influencer Advocacy 10:16 - Strategies for Influencer Collaboration 23:27 - Be a Trusted Messenger 28:23 Final Thoughts and Advice for Advocates Earl's insight and practical tips on working with celebrity advocates are invaluable! Connect with Earl on LinkedIn here 📧 SUBSCRIBE TO THE PODCAST NEWSLETTER Stay up to date with the podcast that brings you high-value conversations with advocacy leaders and lawmakers who share their insight and tactical advice on what it takes for legislative and political campaigns to succeed. https://www.kbhadvocacy.com/subscribe ⭐ LEAVE A REVIEW AND SHARE IT WITH A FRIEND If you found this episode helpful, learned something new, or enjoyed listening, be sure to leave a review and share it with your friends and colleagues. 🗣️ CONNECT WITH KRISTINA BAS HAMILTON Website: https://www.kbhadvocacy.com/ Twitter: https://twitter.com/kbashamilton LinkedIn: https://www.linkedin.com/in/kbashamilton/ IG: https://www.instagram.com/kbh_advocacy YouTube: https://www.youtube.com/@kbh_advocacy © 2024 KBH Advocacy, Inc. --- Send in a voice message: https://podcasters.spotify.com/pod/show/blueprint4caadvocates/message