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10 Biggest Mistakes In eCommerce | Blues Brothers Ep #1

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Manage episode 418196897 series 3574119
Content provided by Nathan Perdriau & Sebastian Bensch, Nathan Perdriau, and Sebastian Bensch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Perdriau & Sebastian Bensch, Nathan Perdriau, and Sebastian Bensch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Summary
In this episode, Sebastian and Nathan discuss the 10 biggest mistakes e-commerce brands make. They cover topics such as shiny object syndrome, poor negotiations with suppliers, neglecting average order value, neglecting retention, lacking a blue ocean selling proposition, joining agencies too quickly, churning agencies, and taking on too many agencies. In this conversation, Nathan and Sebastian discuss common mistakes made by e-commerce brands. They cover topics such as misleading ROAS projections, agency costs, choosing the right agency, choosing the right ad platforms, and neglecting conversion rate optimization.
Takeaways

  • Focus on one key area and do it well before expanding to other channels or strategies.
  • Negotiate with suppliers to improve unit economics and ensure profitability.
  • Increase average order value through upsells, cross-sells, and bundling.
  • Implement a strong retention strategy to increase customer lifetime value.
  • Differentiate your brand with a unique selling proposition that sets you apart from competitors.
  • Be cautious when partnering with agencies and ensure expectations and commercials align.
  • Avoid constantly changing agencies and focus on building long-term partnerships.
  • Carefully consider the number of agencies you work with to avoid over-investing and losing focus. Be cautious of agencies that make unrealistic ROAS projections.
  • Consider the relationship between agency costs and net profit.
  • Choose the right agency based on their expertise and the services they offer.
  • Carefully select the ad platforms that align with your product and target audience.
  • Don't neglect conversion rate optimization, especially for mobile and checkout processes.

Chapters
00:00 Introduction
00:53 Mistake #1: Shiny Object Syndrome
05:03 Mistake #2: Poor Negotiations with Suppliers
10:04 Mistake #3: Neglecting Average Order Value
19:14 Mistake #4: Neglecting Retention
21:14 Mistake #5: Lacking a Blue Ocean Selling Proposition
38:26 Mistake #6: Joining Agencies Too Quickly
42:24 Mistake #7: Churning Agencies
43:56 Mistake #8: Taking on Too Many Agencies
48:37 Misleading ROAS Projections
49:32 Agency Costs and Net Profit
51:44 Choosing the Right Agency
56:29 Choosing the Right Ad Platforms
58:04 Neglecting Conversion Rate Optimization

  continue reading

21 episodes

Artwork
iconShare
 
Manage episode 418196897 series 3574119
Content provided by Nathan Perdriau & Sebastian Bensch, Nathan Perdriau, and Sebastian Bensch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Perdriau & Sebastian Bensch, Nathan Perdriau, and Sebastian Bensch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Summary
In this episode, Sebastian and Nathan discuss the 10 biggest mistakes e-commerce brands make. They cover topics such as shiny object syndrome, poor negotiations with suppliers, neglecting average order value, neglecting retention, lacking a blue ocean selling proposition, joining agencies too quickly, churning agencies, and taking on too many agencies. In this conversation, Nathan and Sebastian discuss common mistakes made by e-commerce brands. They cover topics such as misleading ROAS projections, agency costs, choosing the right agency, choosing the right ad platforms, and neglecting conversion rate optimization.
Takeaways

  • Focus on one key area and do it well before expanding to other channels or strategies.
  • Negotiate with suppliers to improve unit economics and ensure profitability.
  • Increase average order value through upsells, cross-sells, and bundling.
  • Implement a strong retention strategy to increase customer lifetime value.
  • Differentiate your brand with a unique selling proposition that sets you apart from competitors.
  • Be cautious when partnering with agencies and ensure expectations and commercials align.
  • Avoid constantly changing agencies and focus on building long-term partnerships.
  • Carefully consider the number of agencies you work with to avoid over-investing and losing focus. Be cautious of agencies that make unrealistic ROAS projections.
  • Consider the relationship between agency costs and net profit.
  • Choose the right agency based on their expertise and the services they offer.
  • Carefully select the ad platforms that align with your product and target audience.
  • Don't neglect conversion rate optimization, especially for mobile and checkout processes.

Chapters
00:00 Introduction
00:53 Mistake #1: Shiny Object Syndrome
05:03 Mistake #2: Poor Negotiations with Suppliers
10:04 Mistake #3: Neglecting Average Order Value
19:14 Mistake #4: Neglecting Retention
21:14 Mistake #5: Lacking a Blue Ocean Selling Proposition
38:26 Mistake #6: Joining Agencies Too Quickly
42:24 Mistake #7: Churning Agencies
43:56 Mistake #8: Taking on Too Many Agencies
48:37 Misleading ROAS Projections
49:32 Agency Costs and Net Profit
51:44 Choosing the Right Agency
56:29 Choosing the Right Ad Platforms
58:04 Neglecting Conversion Rate Optimization

  continue reading

21 episodes

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