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Storytelling & Branding with Matthew Banks

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Manage episode 418196888 series 3574119
Content provided by Nathan Perdriau & Sebastian Bensch, Nathan Perdriau, and Sebastian Bensch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Perdriau & Sebastian Bensch, Nathan Perdriau, and Sebastian Bensch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, Nathan interviews Matthew Banks, the founder of Merchants of the Sun, a sustainable jewellery brand. They discuss the story behind the brand, the importance of creative direction and branding in the jewellery industry, and how Merchants of the Sun stands out in a crowded market. They also talk about the brand's sustainability initiatives and the challenges of scaling an e-commerce business while maintaining the brand's ethos and quality. Matthew shares his insights on building a community, launching new products, and the unexpected challenges of running an e-commerce business.
Takeaways

  • Merchants of the Sun is a sustainable jewelry brand that focuses on creative direction and branding to stand out in a crowded market.
  • The brand's sustainability initiatives include using recycled materials, implementing a circular economy, and achieving carbon neutrality.
  • Building a community is essential for the brand, and they engage with their customers through social media, a loyalty program, and community events.
  • Product launches are approached with a focus on storytelling and aesthetics, and the brand constantly iterates and reviews their launch processes.
  • The unexpected challenges of running an e-commerce business include the need for strong financial operations and effective team management.
  • The future of Merchants of the Sun involves expanding their retail presence and focusing on product innovation and quality.

Chapters
00:00 Introduction and Focus on Creative Direction and Branding
03:10 Ranking on Etsy and the Importance of SEO
08:09 Standing Out in a Brand-Driven Industry
12:33 Building a Sustainable Jewelry Brand
21:36 Engaging and Building a Community
23:09 Product Launches and Iteration
29:15 Team Management and Working from the Gold Coast
34:28 Expanding Retail Presence and Focusing on Product Innovation

  continue reading

21 episodes

Artwork
iconShare
 
Manage episode 418196888 series 3574119
Content provided by Nathan Perdriau & Sebastian Bensch, Nathan Perdriau, and Sebastian Bensch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Perdriau & Sebastian Bensch, Nathan Perdriau, and Sebastian Bensch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, Nathan interviews Matthew Banks, the founder of Merchants of the Sun, a sustainable jewellery brand. They discuss the story behind the brand, the importance of creative direction and branding in the jewellery industry, and how Merchants of the Sun stands out in a crowded market. They also talk about the brand's sustainability initiatives and the challenges of scaling an e-commerce business while maintaining the brand's ethos and quality. Matthew shares his insights on building a community, launching new products, and the unexpected challenges of running an e-commerce business.
Takeaways

  • Merchants of the Sun is a sustainable jewelry brand that focuses on creative direction and branding to stand out in a crowded market.
  • The brand's sustainability initiatives include using recycled materials, implementing a circular economy, and achieving carbon neutrality.
  • Building a community is essential for the brand, and they engage with their customers through social media, a loyalty program, and community events.
  • Product launches are approached with a focus on storytelling and aesthetics, and the brand constantly iterates and reviews their launch processes.
  • The unexpected challenges of running an e-commerce business include the need for strong financial operations and effective team management.
  • The future of Merchants of the Sun involves expanding their retail presence and focusing on product innovation and quality.

Chapters
00:00 Introduction and Focus on Creative Direction and Branding
03:10 Ranking on Etsy and the Importance of SEO
08:09 Standing Out in a Brand-Driven Industry
12:33 Building a Sustainable Jewelry Brand
21:36 Engaging and Building a Community
23:09 Product Launches and Iteration
29:15 Team Management and Working from the Gold Coast
34:28 Expanding Retail Presence and Focusing on Product Innovation

  continue reading

21 episodes

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