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Why Most Agencies Aren't Right For You
Manage episode 418196894 series 3574119
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In this episode, Sebastian and Nathan discuss why most agencies aren't right for e-commerce brands. They emphasise the importance of identifying the problem you want to solve with an agency and being specific about the outcomes and expected ROI. They also highlight the need to consider the type of relationship you want with an agency and validate the culture fit. When vetting an agency, they recommend asking for the why behind their recommendations and an actionable roadmap. They also discuss the number of agencies needed and whether to choose an expensive or cheap agency.
Takeaways
- Identify the problem you want to solve with an agency and be specific about the outcomes and expected ROI.
- Consider the type of relationship you want with an agency and validate the culture fit.
- When vetting an agency, ask for the why behind their recommendations and an actionable roadmap.
- Consider the number of agencies needed based on the bottlenecks in your business.
- Price is not always synonymous with value, so evaluate agencies based on their technical proficiency and ability to provide value.
Chapters
00:00 Introduction
00:32 The Problem with Agencies
05:12 Determining the Support You Need
06:41 Defining the Supplier Relationship
09:01 Validating Culture Fit with an Agency
13:23 Vetting an Agency
23:00 Choosing an Expensive or Cheap Agency
29:57 Summary
21 episodes
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