Episode 537 – How Noctil Is Changing the Game for Music Industry Professionals Everywhere | Jacob Varghese

Bobby Owsinski's Inner Circle Podcast

Is incomplete metadata keeping you from getting paid for your work? Then you definitely will want to give this week’s episode a listen!

In it, I sit down with the founder and director of the metadata management company Noctil, Jacob Varghese.

Jacob has over 24 years of experience leading complex technology projects in the telecom, media, and entertainment industries with Fortune 500 companies.

When Jacob entered the music business, he wanted to solve technical challenges related to rights management and metadata in music.

His company Noctil helps record labels, music publishers and performing rights organizations better organize, verify, and deliver their metadata in order to make sure everyone gets paid.

Unfortunately there is no standardization for metadata distribution, so Noctil plays a vital role in getting the right metadata to the right music delivery service.

In this episode, Jacob and I discussed the different forms of metadata, why it’s so important to music creators, so-called black box money that artists can’t get their hands on, metadata roadblocks, and so much more.

Are you ready to learn more?

Let’s dive in!

Key Takeaways:

Introduction (00:00)

Why metadata is so important (01:28)

Metadata requirements (03:11)

How Noctil helps music professionals get paid (08:37)

Jacob’s background (14:00)

How changes to streaming affect metadata (19:42)

Dealing with incomplete metadata (23:26)

One last question (26:38)

Additional Resources:

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In this podcast, music guru Bobby Owsinski shares his personal insights on the music industry, covering news, reviews, analysis, and tips, as well as offering amazing interviews with prominent industry movers and shakers.