It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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4 Things To Consider Before Saying Marketing "doesn't work" {Ep 092}
Manage episode 338243871 series 2275176
Content provided by Brooke Summer at Bold with Brooke and Brooke Summer with Bold with Brooke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brooke Summer at Bold with Brooke and Brooke Summer with Bold with Brooke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Full shownotes at https://www.boldwithbrooke.com/092
I have watched SO many people say that marketing strategies "don't work." Guess what - there are so many strategies that DO work, and people wouldn't share them if they weren't seeing some success with them. BUT - there are some things to consider when implementing a marketing strategy. Today's QUICKIE episode is all about 4 things to consider before saying a marketing strategy "doesn't work."
117 episodes
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Manage episode 338243871 series 2275176
Content provided by Brooke Summer at Bold with Brooke and Brooke Summer with Bold with Brooke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brooke Summer at Bold with Brooke and Brooke Summer with Bold with Brooke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Full shownotes at https://www.boldwithbrooke.com/092
I have watched SO many people say that marketing strategies "don't work." Guess what - there are so many strategies that DO work, and people wouldn't share them if they weren't seeing some success with them. BUT - there are some things to consider when implementing a marketing strategy. Today's QUICKIE episode is all about 4 things to consider before saying a marketing strategy "doesn't work."
117 episodes
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Similar to Bold with Brooke by Brooke Summer
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
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