Ep. 63: On Brand Marketing with Curt Schreiber

Bonanza: Product Growth

In this episode, the spotlight is on industry expert Curt Schreiber, a seasoned professional in brand strategy and corporate marketing communications.

Join your host, Behrad Mirafshar, as he engages Curt in an insightful conversation about the art of branding and marketing. Discover the secrets of transitioning from a graphic designer to a creative director, the significance of cultivating strong client relationships, and the need to adapt in the dynamic world of design and branding.

Together, they explore the influence of the internet and social media on branding, emphasizing the values and transparency required for meaningful customer connections. Curt discusses the complexities of multi-stakeholder design and the critical role of a clear brand purpose. Drawing distinctions between brand marketing and product marketing, he reveals how exceptional brands bridge the gap in consumers' understanding and nurture strong emotional connections that drive loyalty.

Don't miss this captivating episode, where you'll gain actionable insights into the branding industry's latest trends and strategies. Tune in to Bonanza Growth for a masterclass in brand development, one episode at a time.

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