Ep. 71 Human-Centered Design with Fabrice Pöhlmann

Bonanza: Product Growth

Welcome to Bonanza Growth’s first ever LinkedIn live recording! The podcast where industry experts share insights and strategies for personal and professional growth is moving to LinkedIn - be sure to follow host Behrad Mirafshar to catch the next episode recording.

In this episode, Behrad sits down with Fabrice Pöhlmann, a renowned expert in personal branding and behavioral design. Together, they explore the evolving landscape of personal branding in 2024, emphasizing the shift towards platforms like LinkedIn for professional content creation. They discuss the importance of marketing strategies for brand growth and debunk common myths surrounding sales and growth hacking techniques.

Fabrice shares his career journey, from early experiences in design freelancing to discovering the power of design thinking and behavioral design. The conversation delves into the psychology behind user behavior in digital products, using examples like Uber to illustrate key concepts.

They also discuss emerging trends in design, including the impact of AI and machine learning, augmented and virtual reality, and the role of design in addressing global challenges like sustainability.

Whether you're a seasoned professional looking to enhance your personal branding or a designer eager to stay ahead of industry trends, this episode offers valuable insights to fuel your growth journey. Tune in as Behrad and Fabrice explore the intersection of design, technology, and human behavior in shaping the future of user experiences.
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