The Psychology of Loyalty Apps: How Positive Reinforcement, Goal Anticipation, and the Power of Habit Influence Behavior

Brains Byte Back

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11M ago 21:39

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In this podcast episode, we speak with Diane Lee, the Senior Director of Loyalty Strategy and Enablement at Punchh, a leading loyalty and engagement platform that provides digital loyalty programs for major brands such as Taco Bell, Pizza Hut, Dairy Queen, and Papa John's.

Diane shares the story behind Punchh's founding, which began in a garage when two of its founders noticed the outdated nature of physical punch cards that were commonly used to track customer loyalty. They saw an opportunity to digitize this process and make it more convenient for customers, leading to the creation of Punchh.

Diane also talks about the benefits of digital loyalty programs over physical ones, such as reducing plastic waste and the risk of losing physical cards. She also discusses the psychology of loyalty programs and how they incentivize customer behavior.

Links 🔗

Our Guest🙋:

Find out more about Diane Le here (LinkedIn) -

https://www.linkedin.com/in/lediane

Find out more about Punchh(website) -

https://punchh.com/

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