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From Tehran Struggles to Impacting Millions, Makeup Mogul & Reshaping Beauty Standards
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Welcome back to another episode of Brainsky Unleashed
Today, we're joined by the lively Shima Katouzian. She was born in Tehran and is a makeup mogul and social media phenom.
She's shaking up the beauty world with her innovative brand.
In today's episode, Shima shares her journey. She went from her conservative upbringing in Tehran to the bright lights of entrepreneurial success in America.
Shima dives into the motivations behind launching her own makeup line, driven by a blend of frustration with existing beauty offerings and a fierce desire to represent authentic stories through her products.
She doesn't just create makeup; she crafts narratives, like the ones found in her “immigrant girl” and “black and blue” palettes, aiming to raise awareness on serious societal issues.
She also shares very valuable lessons for any entrepreneur:
The importance of staying true to one’s vision, learning to embrace and leverage social media as a tool for genuine connection, and the power of resilience in overcoming personal and professional hurdles.
Her story is a reminder that passion fueled by purpose can lead to unexpected opportunities and success.
Connect with Shima:
Instagram: https://www.instagram.com/herosheemaz
X: https://twitter.com/herosheemaz
Website: https://bodomakeup.com/
Timestamped Overview:
00:00 Teenage struggle with identity and family rejection.
04:41 Viral makeup videos led to unexpected followers.
09:09 Excitedly reveals simple recipe for gaining followers.
11:37 Video recording attempt ends in frustration and laughter.
13:31 Earning commission, tracking clicks, selling popular products.
18:38 Immigrant girl's brave story of starting anew.
21:30 Ignorance and busyness create disconnect in relationships.
23:54 Questioning need to explain, comparing experiences, success.
26:47 Admiration for problem-solving and life's brilliance.
32:16 Published book becomes best seller at fair.
34:49 Promote your social media, give last-minute wisdom.
36:53 Tesla job, no sales experience, unfamiliar with Elon.
40:28 Write goals down to make them happen.
Enjoy!
Thomas Brainsky
52 episodes
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